Latest by Palisade

News, detailed guides, updates regarding email, DMARC and cybersecurity

How Does a Blue Gmail Checkmark Affect Deliverability?

Discover the impact of the blue Gmail checkmark on email deliverability. Learn what it is, how it works, and how it can improve your email marketing effectiveness, increase your open rates, and reduce bounce rates and spam reports.
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How to make sure you hit your lead’s inbox (Gmail and Yahoo update 2024)

Beginning in early 2024, Google and Yahoo are changing their requirements for sending emails.
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Case Study: We increased gaiia’s open rate by 43%.

Discover how Palisade revolutionized gaiia's email marketing, overcoming deliverability challenges and dramatically increasing open rates from 35% to 50%. Read insights from gaiia’s Head of Growth and Palisade’s impactful solutions that transformed email communication effectiveness.
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Debunking: Email Deliverability is not Set and Forget

Email deliverability hinges on constantly evolving compliance, protocols, and security practices, necessitating frequent updates and monitoring to maintain sender reputation and ensure successful delivery.
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New Deadline: 7 Days Left to get your Emails in line with Google

Google has announced new authentication requirements for email senders effective from October 2023. This change could lead to the rejection and bounce-back of numerous emails sent to Gmail accounts.
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Email Deployment in 2024: What Does It Mean and How to Do It Right? Our Complete Guide.

What is email deployment and how does it work? A complete guide for 2024 email deployment strategies including strategy, email deliverability, content creation, email automation
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DMARC Policy Not Enabled on Your Domain: Step-by-Step Guide to Fix It

Learn how to enable DMARC policy on your website to prevent email spoofing and improve email security. Follow our step-by-step guide and use the Palisade DMARC Checker for easy setup and monitoring.
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Do I Need to Receive DMARC Emails? A Practical Guide to DMARC Reports

Wondering if you need to receive DMARC emails? Learn why DMARC is essential for email security and how to simplify DMARC reporting without filling your inbox.
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DMARC Quarantine/Reject Policy Not Enabled: Solved Guide for Businesses

Struggling with the "DMARC quarantine/reject policy not enabled" error? Learn how to fix it and secure your email system effectively. Ensure compliance and protect your domain from email spoofing.
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DMARC Reject vs Quarantine: What's the Difference?

DMARC reject vs quarantine: Learn the key differences, when to use each, and how to secure your email domain. Find out which DMARC policy best suits your needs.
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