Beginning in early 2024, Google and Yahoo are changing their requirements for sending emails. As part of their new policies, both Google and Yahoo will be enforcing more stringent rules and regulations. This enforcement will not only apply to regular senders of emails but will also extend to those who send out emails in bulk.

Why is this important?

Email deliverability is vital in the digital marketing and sales world. With Google and Yahoo releasing their new bulk email-sending requirements for 2024, it's crucial for businesses to adapt. Failing to meet these standards could result in your emails being blocked, impacting your reach and effectiveness.

Gmail alone has ~29% email client market share (Roughly 50% with regards to business emails) and approximately 1.8 billion users worldwide. This update significantly impacts most businesses, considering Gmail's extensive user base. Early adaptation to these new requirements can improve your email delivery, while delays might lead to your emails being undelivered or marked as spam. Shift from mass emailing to developing deeper customer relationships.

What are Google and Yahoo’s new requirements?

Google and Yahoo’s requirements focus on 3 main areas: low spam rates, email authentication, and easy subscription.

Monitor Spam Complaint Rates:

• Keep your spam complaint rate under 0.3%.
• Use tools like Google's Postmaster Tools to monitor your status.
• Focus on sending emails to engaged contacts only.

Comprehensive Email Authentication:

• SPF): Establish SPF records for your domain to prevent unauthorized use of your domain in email headers.
• DKIM: Implement DKIM for all your 3rd party services to ensure that email content is trustworthy and hasn’t been tampered with in transit.
• DMARC: Set up a DMARC policy for your domain to specify how receivers should handle emails that don’t pass SPF or DKIM checks. We recommend that you get your DMARC policy to at least quarantine to ensure that you have the best email deliverabity and security.

💡 When you set up DMARC, you can then optionally set up BIMI to add your brand logo to messages sent from your domain.

Streamlined Unsubscription:

• Implement an easy, one-click unsubscribe feature.
• Quickly process unsubscribe requests, ideally within 48 hours.

Why is DMARC Important?

• Security: DMARC safeguards your brand's reputation by preventing cybercriminals from sending harmful emails under your name.
• Email Deliverability: Emails that pass DMARC authentication are more likely to reach your audience's inboxes, not their spam folders.
• Visibility: DMARC reports give you insights into your email channels, letting you know who is sending emails on behalf of your domain.

With Palisade, you get peace of mind knowing your email domain is secure and your messages reach their intended recipients. Let us take care of the complexities of DMARC, so you can focus on what you do best – running your business.

How Palisade Can Help with DMARC

• Setup and Implementation: Setting up DMARC can be technical, but you don't have to worry. Palisade will handle all the technical details of setting up DMARC for your domain.
• Monitoring and Reporting: We provide ongoing monitoring and analysis of DMARC reports. This means we keep an eye on your email channels, ensuring everything runs smoothly and securely.
• Compliance and Optimization: We'll ensure your email sending practices remain compliant with the latest standards, maximizing email deliverability and security.

In conclusion, adapting to the new email requirements set by Google and Yahoo is crucial for maintaining email deliverability and security. With Palisade, you can navigate these changes effortlessly. Our expertise in DMARC setup, monitoring, and compliance ensures your emails reach their intended recipients, keeping your business communications effective and secure. Moreover, we offer a free audit report on your email deliverability and can assist you in setting up your DMARC, ensuring your business meets the required standards.

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